Profile
Senior Full-Stack Developer with over 19 years' commercial experience, specialising in Laravel-based bespoke websites and content management systems, alongside native mobile app development using React Native.
Experienced in delivering high-quality digital products for agencies, startups, and multinational brands, with a strong focus on clean architecture, scalability, and collaboration within multidisciplinary teams. Comfortable working across the full lifecycle — from requirements and architecture through to deployment and long-term maintenance.
Core Skills
Backend
PHP, Laravel, REST APIs, MVC architecture
Frontend
JavaScript, HTML, CSS, modern frontend tooling
Mobile
React Native (iOS & Android)
CMS
Bespoke Laravel CMS solutions
Databases
MySQL
Workflow
Git, Agile team environments, agency delivery
Other
API integrations, content-driven platforms, experiential tech support (AR/VR)
Experience
Co-founder
Cheese & Pixels
Jan 2026 – Present
- Co-founded a digital studio with a fellow senior developer from Infinite Form
- Deliver bespoke immersive digital experiences across AR, VR, and experiential projects
- Design and develop custom websites and CMS platforms using PHP and Laravel
- Architect flexible CMS solutions for interactive and content-driven experiences
- Collaborate with creative partners and clients to deliver production-ready systems
- Lead technical direction, architecture decisions, and hands-on project delivery
Senior Developer
Infinite Form
Apr 2017 – Jan 2026 · 8 yrs 10 mos
- Led the development of bespoke websites and content management systems using PHP and Laravel
- Built platforms that powered AR and VR applications, as well as experiential and interactive services
- Worked closely with creative, production, and technical teams to deliver robust digital solutions
- Designed CMS architectures tailored to specific client and project needs
- Maintained and evolved long-running platforms with a focus on performance and reliability
Senior Web Developer
bigdog Agency
Jan 2014 – Apr 2017 · 3 yrs 4 mos
- Developed websites, email campaigns, and bespoke digital solutions for major multinational brands
- Clients included Aviva, Barclays, Mazda, Disney, and Duracell
- Collaborated within agency teams to deliver projects under tight deadlines
- Built custom CMS features and integrations to meet complex client requirements
- Supported both campaign-based and long-term platform work
Freelance Developer
Mobilised Online Ltd
Jun 2011 – Jan 2014 · 2 yrs 7 mos
- Worked as a freelance web developer supporting creative agencies in Norwich
- Embedded within existing teams to provide additional development capacity
- Delivered projects over extended engagements, including a long-term contract with bigdog Agency
- This role led to a full-time offer at bigdog following successful project delivery
Web Developer
OneAgency.co
Apr 2008 – May 2011 · 3 yrs 2 mos
- Focused primarily on e-commerce website development
- Led development of the agency's e-commerce platform
- Launched websites for national brands including Euronics, Celotex, and Bennetts Electrical
- Worked across frontend and backend features to support online retail requirements
Web Developer
Affinity New Media
Oct 2006 – Apr 2008 · 1 yr 7 mos
- Worked on existing websites built on the company's in-house CMS
- Added new features and functionality to live client sites
- Gained early commercial experience maintaining and extending production systems
Portfolio
Out There Festival App
Developed a mobile-first festival app for Out There Arts, transforming the annual festival experience into a comprehensive digital platform. The solution enhanced attendee engagement, streamlined event planning, and provided real-time updates and interactive features for festival-goers.
Unlock Norwich AR Trail
Created an innovative augmented reality experience that transformed urban environments into interactive storytelling platforms. This project leveraged location-based AR technology to overlay digital narratives and content onto real-world cityscapes, creating immersive experiences for users.
IWM Hall of Remembrance Virtual Platform
Built a virtual platform designed to honor and commemorate individuals through immersive digital experiences. The platform provided a respectful and accessible way for visitors to explore memorials, learn about historical events, and engage with commemorative content in a meaningful virtual environment.
Virtual Open Day and Applicant Hub
Developed a comprehensive virtual events platform for the University of East Anglia to support student recruitment during the pandemic. The platform featured interactive content, personalized user journeys, and tools for prospective students to explore facilities, meet staff, and access application resources.
Callebaut Chocolate WebAR Experience
Created a tailored augmented reality solution for Callebaut's B2B clients, enabling them to visualize and interact with chocolate products in a virtual environment. This innovative approach streamlined the decision-making process and showcased products in an engaging, novel way that enhanced client understanding.
Pringles WebAR Experience
Designed and implemented a web-based AR penalty shoot-out game for Kellogg's Pringles, launched during Euro 2020. The game featured an animated footballer, ball, and pitch with celebratory animations and crowd audio, accessible directly via QR code with no app download required.